USABILITY TEST 1

During the project, we conducted two usability tests on our mid-fi protype for our mobile application and desktop website. During our usability tests, we recorded our participants completing the tasks and providing helpful feedbacks in improving our product.

HIGHLIGHTED TASKS

Sync Ticketmaster account
Search for Justin Bieber concert in Chicago
Purchase 2 cheapest tickets for best available seats
Express checkout
Post to Facebook about the concert

TESTING

Participant 1 - Young Professional

Participant 2 - Young Professional

Participant 3 - Student
Participant 4 - Student/Professional

2 out of 3 participants were successful in completing the tasks. However, there were some confusions when it came to interactions. View the recorded testings below for more details.

MOBILE TESTING VIDEOS

DESKTOP TESTING VIDEO

ANALYSIS 1

1 out of 2 participants stated that they were confused about search. When user clicked/tapped on the search icon on the landing page, they interpreted filter and search as one. To improve, we would need to incorporate search and filter as one than separate tabs.

1 out of 3 participants questioned about the product itself.

Why do I need to use this app when I can use Ticketmaster itself?

We realized we needed to display some quality features of the app, especially highlighting the interface where users can connect and track their own friends who are attending their favorite concerts.